An E-commerce websites are a vibrant part of modern-day trade. With the rise of online shopping, businesses need to have a user-friendly and visually appealing e-commerce website that can attract and retain customers. However, redesigning an e-commerce website is not a task to be taken lightly. There are many features to consider, and any missteps can have a significant impact on your online sales.

Here are the top things to keep in mind when potential an e-commerce website redesigns:

Creating an E-commerce Website That Maximizes Conversions: Key Factors to Consider for Your Redesign

Don’t Use Physically as a Typical Persona

Once redesigning your e-commerce website, it’s important to remember that your personal preferences and assumptions might not be characteristic of your target audience. Your website should cater to the needs and preferences of your customers. That’s why it’s crucial to conduct user research and gather data on your target audience. This will help you understand your customers’ needs, pain points, and preferences. You can use this information to create a user-centric design that vibrates with your audience.

Customer research involves collecting data on your users’ behavior, preferences, and needs. You can use several research methods such as surveys, interviews, user testing, and analytics to gather this information. By analyzing this data, you can identify patterns and insights that can help you create a website that meets your customers’ needs and potentials.

Continuously Track Changes and New Features

When redesigning an e-commerce website includes making a lot of changes and adding new features. It’s essential to track these changes and functionality to see how they are affecting your website’s performance. Keeping a log of all the changes you make will help you classify what’s working and what’s not.

You can track your website’s enactment using various analytics tools such as Google Analytics, Adobe Analytics, or Mix panel. These tools can help you track your website’s traffic, conversion rates, bounce rates, and other key metrics. By monitoring these metrics, you can identify which changes are driving sales and which ones need development.

Optimize for Your User’s Device, Not Yours

The Mobile devices account for an important portion of e-commerce sales, and it’s essential to optimize your website for all mobile devices. When redesigning your e-commerce website, prioritize mobile responsiveness and confirm that your website is easy to navigate and use on mobile devices.

Mobile responsiveness refers to a website’s capability to adjust to different screen sizes and devices. A mobile-responsive website is easy to navigate and use on mobile devices, which progresses the user experience and growths the likelihood of a sale. To optimize your website for mobile devices, consider using a responsive design framework or asking creating a separate mobile version of your website when getting professional services from top web designing companies in New York.

Be clear on the category grading

E-commerce website categories and subcategories are necessary aspects of an e-commerce website’s navigation. When redesigning your website on your own or getting help from a website development company in New York, make sure your category hierarchy is clear and easy to navigate. Your customers should be able to find what they’re viewing for quickly and easily.

A clear category order helps your customers understand your product offerings and find what they’re looking for without getting missing. Use clear and concise category names and avoid over complicating the hierarchy. Deliberate using breadcrumb navigation, which allows your customers to see where they are in the navigation path and go back to previous pages if wanted.

Don’t pinch on search functionalities

Search functionality is another critical feature of an e-commerce website’s navigation. When redesigning your website, make sure your searching functionality is easy to use and provides precise results. A strong search function can help your customers find what they’re looking for speedily and proficiently.

Think through using an autocomplete feature that suggests products as the customer types in the search bar. Moreover, use faceted search to allow customers to filter results based on various attributes such as price, brand, or size. You can also use machine learning algorithms to provide personalized search results based on the customer’s browsing and buying history.

Wrapping It Up

The effective e-commerce website redesign requires you to keep your customers at the center of the process. By leading user research, tracking changes and new features, optimizing for mobile devices, having a clear category grading, and providing robust search functionalities, you can create a customer-centric e-commerce website that drives sales and boosts your bottom line.

AGI TECH is the seamless solution for businesses looking to enhance their e-commerce website’s enactment and improve their online sales. With years of experience in the industry, AGI Tech offers a range of services that can help businesses design, develop, and optimize their e-commerce websites to meet their customers’ needs and potentials.

AGI TECH’s team of experts is capable in creating customer-centric e-commerce websites that are visually appealing, easy to navigate, and optimized for mobile devices. They use the latest technologies and industry best performs to create websites that are fast, secure, and responsive, ensuring a smooth user experience for your customers.

But AGI TECH’s services don’t stop at web design and web development. They also offer a range of digital marketing services in the USA that can help businesses increase their online prominence, drive traffic to their website, and boost their online sales. From SEO and PPC to social media marketing and management or email marketing, AGI TECH has the expertise to help businesses achieve their digital marketing objectives. Whenever you’re launching a new e-commerce website or redesigning an existing website, AGI TECH can help you complete your business goals and take your online sales to the next level. Contact them today to learn more about their digital marketing services and how they can help you improve your e-commerce website’s enactment!